Gentle tone-on-tone gloss color
Covers up to 70% greys
Lifts up to 1.5 levels
Protects the fiber
Deep, rich yet subtle reflective tones
Exceptional softeness and shine

WHAT IT IS
DIA Richesse is a gentle tone-on-tone ammonia-free semi-permanent haircolor that blends first greys or adds natural color veil, while providing deep, rich subtle reflects and exceptional softness and shine.

WHAT IT DOES

Gentle tone-on-tone gloss color
Covers up to 70% greys
Lifts up to 1.5 levels
Protects the fiber
Deep, rich yet subtle reflective tones
Exceptional softeness and shine

WHAT ELSE YOU NEED TO KNOW

Gentle ammonia-free formula
Smooth and protective technology
Perfect recruiter to haircolor

Our favorite services with DIA Richesse:

Cover first greys
Add a subtle color twist

SERVICE / PRODUCT :
DIA LIGHT, Ammonia-Free Demi-Permanent Gel-Crème Haircolor.
Perfect toner after any lightening service.

MIXING RATIO:
1:1,5

DEVELOPERS:
DIActivateur 9 vol / DIActivateur 15 vol

TIMING:
Virgin : 20min
Color Match/Refresh : Up to 20min
Cover up to 30% White : 20min
Cover up to 70% White : 20min

Aqua/Water, Cetearyl Alcohol, Deceth-3, Propylene Glycol, Laureth-12, Ethanolamine, Oleth-30, Lauric Acid, Polyquaternium-6, Toluene-2,5-Diamine, Glycol Disterate, Resorcinol, Hexadimethrine Chloride, Silica Dimethyl Silylate [Nano]/Silica Dimethyl Silylate, Sodium Metasilicate, Ci 77891/Titanium Dioxide, 2,4-Diaminophenoxyethanol Hci M-Aminophenol, Sodium Metabisulfite Hydroxybenzomorpholine, Thioglycerin, Pentasodium Pentetate, N, N-Bis (2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 2-Oleamido-1,3-Octadecanediol, Carbomer, Erythorbic Acid, Parfum/Fragrance.